EFFECT OF PRODUCT FEEDBACK ON MARKETING STRATEGIES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This study was carried out on the effect of product feedback on marketing strategies using some selected manufacturing company in Lagos State as a case study. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprised of marketing staff of the 7 selected manufacturing companies in Lagos State. In determining the sample size, the researcher purposefully selected 114 respondents and 100 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables, while the hypotheses were tested using Pearson correlation statistical tool, SPSS v23. The result of the findings reveals that there is a significant relationship between survey strategy and effective product feedback. The study also revealed that there is a significant relationship between monitoring strategy and effective product feedback. Furthermore, the study revealed that there is a significant relationship between product feedback and effective marketing strategy development. Therefore, business should monitor customer feedback as a going concern to continuously understand by identification new and developing interests and concerns of the customer. To mention but a few.
Related Project Materials
DEVELOPMENT OF A ROBUST DIGITAL IMAGE WATERMARKING TECHNIQUE IN DISCRETE ORTHONORMAL STOCKWELL TRANSFORM DOMAIN BASED ON PHOTON POLARIZATION
Excerpt from the Study
This study focused on the development of novel digital image watermarking technique in DOST domai...
A Study of the Role of Corporate Governance in Risk Management in Zenith Bank Plc, Nasarawa State
Background of the Study
Corporate governance plays a crucial role in risk management by ensuring accoun...
AN ANALYSIS OF THE CONCEPT OF VICTIMS OF CRIMES IN NIGERIA
ABSTRACT
It is not exaggeration that despite the effort of NAPTIP and other bodies like the ILO, there are still cas...
The Effect of Continuing Professional Development on Nurses’ Job Satisfaction at State Specialist Hospital, Maiduguri
Background of the Study
Continuing Professional Development (CPD) is crucial in ensuring that nurses remain competent, up-to-date with cu...
The effect of nurse-led dietary modifications on lipid profile control among hyperlipidemia patients in Delta State
Background of the Study
Hyperlipidemia, characterized by elevated levels of lipids (cholesterol and triglycerides) in th...
An Evaluation of the Impact of Public Sector Accounting on Capital Expenditure Efficiency in Nigeria: A Case Study of Lagos State
Background of the Study
Public sector accounting is essential for ensuring the efficient management of government resources...
An investigation of determinants of economic policy effectiveness in Nigeria: A case study of fiscal reforms in Abuja (2000–2020).
Background of the study:
Economic policy effectiveness is crucial for ensuring sustainable growth and stab...
THE ROLE OF EARLY CHILDHOOD EDUCATION (ECE) IN FOSTERING CRITICAL THINKING SKILLS AMONG NIGERIAN CHILDREN
Abstract: This research examines the role of early childhood education (ECE) in fostering critical thinking...
The Effect of Commercial Bank Lending on the Performance of Agricultural Businesses in Benue State
Background of the Study
Agriculture plays a significant role in Nigeria’s economy, contributing to both food security and the livel...
An Examination of Print Media Advocacy for Improved Healthcare Services in Yola North Local Government, Adamawa State
Chapter One: Introduction
1.1 Background of the Study
Print media has long been a cornerstone in the dissemination of informati...
