EFFECT OF PRODUCT FEEDBACK ON MARKETING STRATEGIES
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- NGN 3000
ABSTRACT
This study was carried out on the effect of product feedback on marketing strategies using some selected manufacturing company in Lagos State as a case study. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprised of marketing staff of the 7 selected manufacturing companies in Lagos State. In determining the sample size, the researcher purposefully selected 114 respondents and 100 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables, while the hypotheses were tested using Pearson correlation statistical tool, SPSS v23. The result of the findings reveals that there is a significant relationship between survey strategy and effective product feedback. The study also revealed that there is a significant relationship between monitoring strategy and effective product feedback. Furthermore, the study revealed that there is a significant relationship between product feedback and effective marketing strategy development. Therefore, business should monitor customer feedback as a going concern to continuously understand by identification new and developing interests and concerns of the customer. To mention but a few.
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