EFFECT OF PRODUCT FEEDBACK ON MARKETING STRATEGIES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was carried out on the effect of product feedback on marketing strategies using some selected manufacturing company in Lagos State as a case study. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprised of marketing staff of the 7 selected manufacturing companies in Lagos State. In determining the sample size, the researcher purposefully selected 114 respondents and 100 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables, while the hypotheses were tested using Pearson correlation statistical tool, SPSS v23. The result of the findings reveals that there is a significant relationship between survey strategy and effective product feedback. The study also revealed that there is a significant relationship between monitoring strategy and effective product feedback. Furthermore, the study revealed that there is a significant relationship between product feedback and effective marketing strategy development. Therefore, business should monitor customer feedback as a going concern to continuously understand by identification new and developing interests and concerns of the customer. To mention but a few.
Related Project Materials
AN EVALUATION OF FEASIBILITY STUDY AND ITS EFFECTS ON THE SUCCESS OF NEW BUSINESSES
EXCERPT FROM THE STUDY
- A feasibility study when properly executed has a significant impact on the success of a new business. ...
NUTRITIONAL DISORDER COMMONLY FOUND IN NIGERIA
ABSTRACT
This study was carried out on the nutritional disorder commonly found in Nigeria using Borne S...
INDIGENOUS COMMUNICATION SYSTEMS AS DETERMINANTS OF CULTURAL RESURGENCE IN YORUBA SOCIETIES OF OYO AND OSUN STATES, NIGERIA
ABSTRACT
Indigenous Communication System (ICS) has been identified as an indispensable cultural tool for strengthening ties between elder...
THE IMPACT OF INTERNATIONAL ACCOUNTING FOR EMERGING MARKETS
THE IMPACT OF INTERNATIONAL ACCOUNTING FOR EMERGING MARKETS
ABSTRACT
This research aims to assess (1) the challenges and opport...
AN ASSESSMENT OF FINANCIAL STATEMENT AND ITS USEFULNESS IN ASSESSING THE PERFORMANCE OF AN ORGANIZATION
Background Of Study
A farmer who planted corps expects results, just as a student who waits for an exam does. The same m...
THE SOCIO-ECONOMIC CORRELATION OF FEMALE CRIMINALITY IN NIGERIA [A CASE STUDY OF KADUNA PRISON]
ABSTRACT
The general objective of the study was to describe the extent and type of female involvement in crime and analy...
AN ANALYSIS OF CORPORATE FRAUD DETECTION AND PREVENTION IN NIGERIA FIRMS: A STUDYOF SELECTED FIRMS.
ABSTRACT
This research work was undertaken to asses the corporate fraud prevention and detection in Nigeria firms a case study of selecte...
INVESTIGATION OF COMMUTERS AS A MAJOR CONTRIBUTOR TO THE SPREAD OF COMMUNICABLE DISEASES IN PUBLIC PLACES
EXCERPT FROM THE STUDY
Movement is associated with the spread of disease in many ways. One way in which travel helps com...
ADDRESSING ETHICAL DILEMMAS IN VOCATIONAL EDUCATION RESEARCH
Abstract: This study addresses ethical dilemmas in vocational education research in Nigeria...
DESIGN AND IMPLEMENTATION OF NETWORK ACTIVITY MONITORING SYSYTEM
STATEMENT OF PROBLEM
The existing system used by FIRS has been a challenge to them. Amongst the problems affecting the F...
